Explore how Meghalaya’s Tiewdohmaw Wine blends tradition and innovation, using digital platforms, festivals, and storytelling to share its heritage with a wider audience.
Tiewdohmaw Wine captures the flavors and spirit of Northeast India, crafted by local farmers and artisans who preserve nature through traditional fermentation.
Marketing plays a vital role in its success, focusing not just on selling bottles but on storytelling, identity, and meaningful audience engagement.
Local Events & Wine Tourism
Local markets and events like the Shillong Wine Festival provide Tiewdohmaw Wine with the ideal platform. It can draw both local customers and visitors with wine tasting events, booths at cultural fairs, and food pairing events.
Digital Presence & Social Media Promotion
Social media is at the heart of wine marketing in the current digital era. Tiewdohmaw Wine manages the Instagram account.
Customer reviews; behind-the-scenes production footage; and posts that highlight the local culture and scenery of Meghalaya
The intention is to grow the wine into a Northeast lifestyle icon rather than just a product.
Tiewdohmaw Wine unites tradition and innovation, using events, media, and branding to share Meghalaya’s culture and craftsmanship across India.